How To: Running A Successful Catering Business in Singapore
Post Date: 2018-04-05
With its high barriers to entry and intense competition, making a name in Singapore’s food and beverage industry is no easy feat. There are however, certain tips, to help one kickstart the beginings of his/her catering business. From getting organised to knowing your commercial kitchen supplies listed below are four tips for caterers to keep in mind.
Organisation is one of the keys to success. Before setting up the business, be sure to know the kind of catering you wish to venture into, the type of food that is to be served and most importatly, the budget that is set aside for the business. A well-defined plan will also allow you to rise up to challenges, to overcome unforeseen circumstances.
Have an analytical approach to decision making
Numbers are a crucial part of decision making. Instead of heading into decisions blind, focus on the data and make the decisions accordingly. Is a new dish going to help your business? Or will improving the service standards be more relevant? Should you be expanding your business at this juncture? Let the data help grow your business.
Marketing is essential
An essential part of all businesses, a successful marketing campagin can help to raise brand awareness and estabish brand reliability. While social media is a useful platform to broaden the brand’s reach, don’t shy away from traditional marketing means such as personal interaction with your clients.
Be in the know of required paperwork and procedural requirements
As the owner of a catering business, one will be required to follow the legal procedures. Besides registering for a work permit, tt is also essential to have all the required essential equipment before runniing the business. While commercial catering equipment is readily available, do opt to rent the equipment instead of purchasing in the event that cash is tight.
The pros of starting your own catering business are numerous, and these make all the hard work worthwhile in the end. If you are an aspiring chef with little experience, it is the perfect job for you. You’ll have the freedom and creative license to do as you please, be it serving the kind of food you love or simply being able to control the level of growth you want to achieve regarding expansion.
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