A Guide To Running A Successful Catering Business
Post Date: 2018-06-29
Catering is a growing and highly competitive industry. Before starting your own catering service, learn the ins and outs of the industry to offer your clients the best. Apart from talent, perseverance, and passion for the industry, understanding how to start is important.
Here are six tips to keep in mind before establishing your own catering business.
Catering and networking often go hand-in-hand. The wider your social network, the further you can spread the word. Aside from going to the right places to meet people, you’ll also need to develop the gift of gab. Knowing the right words to use while skillfully advertising your business will go a long way. Whenever possible, frequent events with others in the industry like catering equipment suppliers in Singapore, to establish your name and business.
Get trained and train others
Source: Vegetarian for Life
Similar to other jobs, having experience is essential. If you have yet to gain professional experience, work with existing caterers before starting your own business. While this might not seem favourable, it’ll give you an idea of what you'll be facing. You can also use this opportunity to learn a few tips and tricks from them. This way, you can also develop ones unique to your business.
Baby steps are building blocks
Do not be discouraged with the baby steps you’re bound to take during the initial stage of your business. If you’re still building your name and business, try not to immediately deplete your resources by purchasing expensive equipment. When it comes to catering supplies in singapore, you can consider renting equipment instead of purchasing them. This will be especially helpful if space is an issue as well. However, once your business starts to thrive, stop renting and start building up your equipment inventory instead.
Establish your business
With social media, you can reach out to a wider range of people more quickly. However, your content on social media sites should differ slightly. Include your experiences, provide teasers on what’s to come and use as much multimedia as possible. Utilize these platforms to entice the users first. This way, you'll build a steady fan-base which will probably double as customers.
Keep an open mind
Your customer’s feedback is the key to your business staying relevant. Hear what your customers have to say about your service and use it to your benefit. Sieve out the constructive ones and apply it to improve your business. Get feedback from your staff members as well. Being on the ground, they have their own insights to offer to improve the business.
Have a plan
This is an extremely crucial step for all businesses. You must have a plan before starting out. Plan the basics like your target market, the services offered and most importantly, your unique selling point. Planning also requires you to stay organized which is beneficial in this industry. As you grow, you’ll be juggling multiple events in a day. Staying organised and having a plan will ensure your business doesn’t fold under pressure.
While perfection is subjective, as a caterer you should always strive to get there and provide the best for your customers. These tips will come in handy as you start out your catering business.
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