6 Tips To Running A Successful Catering Business
Post Date: 2018-04-23
Passion and perseverance are key to running a successful catering service, but these aspects alone aren’t quite enough. Listed below are a few ways that can help you better your catering services.
Gain experience in the field
Whether it's a server or as a secondary caterer, we recommend first getting your hands dirty before establishing your own catering service. Not only will this prepare you for the eventual long hours of the business, you’ll gain first-hand experience and get a sneak preview of what the industry is like.
Rent your equipment
Instead of purchasing the required equipment, consider renting the catering supplies. Especially so for first-time caterers who are just starting out, this tip can better help you keep to the budget. Once the business is on track, it’s not too late to then build up your inventory by buying the equipment. If you’re undecided between renting and buying, don’t be afraid to consult the catering equipment suppliers in Singapore.
Establish your presence
Digital and social media marketing are great ways to explore and promote your services. In addition to marketing, it is advisable to also share your experiences in the industry. By doing so, you will be able to establish a steady viewership. Regular engagement through your social media platforms will also help to get the word of your business out.
Aside from knowing who your competitors are, it’s important to learn the latest trends of the industry. From getting involved in professional organisations to attending trade shows, it is advisable to meet like-minded professionals, to exchange your thoughts and opinions related to the business.
Be receptive to feedback
An essential step to improving the business, don’t be afraid to follow up with customers to find out their opinions on your service. From online survey forms to the awarding of ratings, these are a few options to gathering feedback. Whenever possible, you may also consider citing positive reviews as future references. Besides gathering feedback from clients, do also speak to your employees, to understand what can be done to improve the workflow or to better the service.
In addition to being passionate about the business, remember to stay on top of the legalities and paper work. While they may require considerable effort, it is important to keep track of where the business is going.
There is more to a catering business than just food providing. These tips will come in handy and help you run a top-notch food catering service.